The Journal.

Why Amazon is Dialing Back Its Own Brands


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Amazon tried to grow the sales of its private label brands, like AmazonBasics, by adding more products. But rather than juice sales, it’s created new headaches — especially with regulators. WSJ’s Dana Mattioli explains why Amazon is starting to scale back.
Further Reading:
- Amazon Scooped Up Data From Its Own Sellers to Launch Competing Products 
- Amazon Has Been Slashing Private-Label Selection Amid Weak Sales 
Further Listening:
- ​​How Amazon Employees Used Sellers' Data Against Them 
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