Welcome back to another exciting episode of The UK Flooring Podcast today we have a very special guest with us. Joining the podcast is Paul Statterfield, the National Sales Manager of GerFlor, a leading name in the flooring industry. In this episode, we'll delve into Paul's insights on cashflow, the global flooring industry, and how an unconventional technique like ice baths has been instrumental in unlocking his productivity. We'll also learn about Paul's journey to reach his high-ranking position and find out who his dream shared pint partner would be. Additionally, get ready for some amazing sales masterclass tips that no one should miss out on!

**Episode Highlights:**

**1. Introduction to Paul Statterfield and GerFlor**

- We kick off the episode with an introduction to Paul Statterfield, the National Sales Manager of GerFlor, one of the leading players in the flooring industry. Paul shares his role in GerFlor, where he focuses on managing supply chain agreements to strengthen the company's presence near key main contractors and their embedded design & build (D&B) offices. He highlights the collaborative efforts with internal stakeholders to maximize opportunities across GerFlor's diverse product portfolio.

**2. Thoughts on Cashflow**

- Paul shares his valuable insights into cashflow management in the flooring industry. As a seasoned professional, he provides practical tips and strategies for maintaining healthy cashflow, a vital aspect of any successful business.

**3. Exploring the Global Flooring Industry**

- With his extensive experience, Paul gives us a glimpse into the global flooring industry. We discuss the current trends, challenges, and opportunities that the industry is facing both in the UK and worldwide.

**4. The Surprising Role of Ice Baths in Productivity**

- A unique highlight of this episode is Paul's revelation about the role of ice baths in boosting his productivity. He takes us through the benefits of this unconventional practice and how it has positively impacted his professional life.

**5. Climbing the Ladder: Paul's Journey to Success**

- Paul takes us through his journey in the flooring industry and the key milestones that led him to his high-ranking position as the National Sales Manager at GerFlor. His story inspires and motivates aspiring professionals in the flooring business.

**6. Dream Shared Pint Partner**

- We all have that one person we'd love to have a pint with. Paul shares his dream shared pint partner and gives us a glimpse into the fascinating reasons behind his choice.

**7. Sales Masterclass Tips**

- Get ready for an information-packed segment as Paul shares some of his best sales masterclass tips. Whether you're new to the industry or a seasoned salesperson, these invaluable tips are sure to up your game.

If you enjoyed this episode, don't forget to subscribe to the podcast on [platform of your choice] and leave us a review. Stay tuned for more exciting episodes where we bring you the latest trends, tips, and interviews from the world of flooring.

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