Starting on Monday, people with iPhones will begin to see pop-up messages on their screens asking whether they will permit companies to follow them from app to app.

Currently, Facebook and companies like it track the ways people use their phones, picking up bits of information such as how often they open their yoga app and what they buy at Target. Facebook then uses that information to help companies target their ads.

Apple says that it wants people to have a choice about participating in this information-harvesting system. Facebook says these ads help make the internet free for all. These two companies have incompatible views of the future of digital life, and they really don’t like each other, as my colleagues Mike Isaac and Jack Nicas detailed.

Article: https://www.nytimes.com/2021/04/26/technology/apple-facebook-feud.html

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