
Sign up to save your podcasts
Or
In this bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding reconnects with Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America, to dive deeper into the power of authentic storytelling in manufacturing marketing.
Jacob shares why marketing in manufacturing is uniquely challenging - from long sales cycles and complex buying committees to the need for tailored messaging for multiple decision-makers. He explains how UNITED GRINDING’s Unstoppable Grit campaign turned real customer experiences into compelling stories that build trust, create emotional connections, and deliver value for both the brand and the customer.
You’ll hear how authentic, customer-driven storytelling can become a competitive advantage in even the most technical B2B environments, and how these stories can be repurposed into a powerful, evergreen marketing asset.
In this episode, you’ll learn:
• What makes marketing in manufacturing different from other industries
• How authentic storytelling builds stronger emotional connections than any sales pitch
• Why the Unstoppable Grit campaign elevated customer voices to a national stage
• How customer stories benefit both the brand and the client
• Ways to turn real customer experiences into lasting marketing assets
Whether you’re in B2B marketing, leading a manufacturing team, or simply looking for ways to make your brand more human, this episode offers actionable ideas you can put into practice right away.
🎧 Subscribe and follow for more leadership insights from real voices shaping the future of our industry.
At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time.
This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact.
Each episode brings relatable, time-efficient insights to help you lead smarter, communicate better, and grow your influence in a competitive sector.
📥 Join 2,400+ professionals who get leadership insights straight to their inbox:
👉 Subscribe to the Newsletter
🎧 Don’t forget to subscribe, rate, and share the podcast!
🌐 Learn more about the show:
https://leadershipinmanufacturing.com/hello/
5
2424 ratings
In this bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding reconnects with Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America, to dive deeper into the power of authentic storytelling in manufacturing marketing.
Jacob shares why marketing in manufacturing is uniquely challenging - from long sales cycles and complex buying committees to the need for tailored messaging for multiple decision-makers. He explains how UNITED GRINDING’s Unstoppable Grit campaign turned real customer experiences into compelling stories that build trust, create emotional connections, and deliver value for both the brand and the customer.
You’ll hear how authentic, customer-driven storytelling can become a competitive advantage in even the most technical B2B environments, and how these stories can be repurposed into a powerful, evergreen marketing asset.
In this episode, you’ll learn:
• What makes marketing in manufacturing different from other industries
• How authentic storytelling builds stronger emotional connections than any sales pitch
• Why the Unstoppable Grit campaign elevated customer voices to a national stage
• How customer stories benefit both the brand and the client
• Ways to turn real customer experiences into lasting marketing assets
Whether you’re in B2B marketing, leading a manufacturing team, or simply looking for ways to make your brand more human, this episode offers actionable ideas you can put into practice right away.
🎧 Subscribe and follow for more leadership insights from real voices shaping the future of our industry.
At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time.
This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact.
Each episode brings relatable, time-efficient insights to help you lead smarter, communicate better, and grow your influence in a competitive sector.
📥 Join 2,400+ professionals who get leadership insights straight to their inbox:
👉 Subscribe to the Newsletter
🎧 Don’t forget to subscribe, rate, and share the podcast!
🌐 Learn more about the show:
https://leadershipinmanufacturing.com/hello/
27,217 Listeners
104 Listeners