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Building a business that people trust, recognise, and seek out isn’t about being perfect, it’s about being authentic and doing your absolute best. This week, Jo & Vicky are joined by Charlotte Nichols the founder of dog industry centred PR agency Harvey and Hugo. Charlotte shares how using authentic PR techniques combined with your own story sets you apart and helps you to attract  clients that are a perfect fit for you and what you are trying to achieve.

Tune in for honest advice on overcoming self-doubt, simple PR strategies, and why showing up as yourself is your strongest brand move.

KEY TAKEAWAYS

PR is not just sending out a press release, writing a book or entering some awards. It literally is the way you decide to dress, the way you decide to speak, the way you decide to greet your customers

Your quirks and real-life experiences are your brand’s hidden superpower. Let what sets you apart define your business.

Knowing your values makes every brand decision simpler.

In a world of AI people are actively looking out for fakes and avoiding them, which is helping to make authenticity more powerful. People can trust you.

Clients enjoy learning from your experiences, not perfection.

Happy clients and authentic testimonials do more for you than slick marketing.

Use stories and emotion in your PR, they’re what people connect with and remember.

Take creative risks. Standing out beats playing it safe every time.

You don’t need big budgets for PR, starting small and following up works wonders. There is a lot you can do yourself.

Use the phone, not just social. Actually tale to people.

As you grow, keep reminding the world exactly what makes you valuable.

Redefine success on your terms. A lifestyle business can be powerful, profitable, and deeply fulfilling.

BEST MOMENTS

“You need to keep reinforcing why you create value for your customers and how you do it, and your customers telling that story is the best way.”

“Don´t give up you´ve got to be relentless with PR.”

“People do business with people, human to human. Forget B to B, B to C - It's human to human.”

“Try and take a photograph that tells a story.”

“Start small, start local.”

“I'm gonna be as bold as to say, for a lot of us, certainly in the Force Free community, we are effectively marketing ourselves to our peers, our competitors, than we are to our ideal audience.”

“People are employing other dog trainers… and then they're ending up like not making any profit. They're ending up having loads more stress. They're not actually happy. ”

EPISODE RESOURCES

https://harveyandhugo.com

https://www.instagram.com/harveyandhugopr

https://www.linkedin.com/company/harvey-and-hugo

The Pocket Sized PR Plan - 

PRsonal Podcast - https://podcasts.apple.com/gb/podcast/prsonal/id1671838944

The Pocket-Sized PR podcast - https://podcasts.apple.com/us/podcast/the-pocket-size-pr-podcast/id1790644301

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/