This week's guest is Olek Loewenstein is President of Global Sports at TelevisaUnivision, the world's leading Spanish-language media company.
In our conversation, Olek talks about how his company approach soccer coverage and content for the Hispanic market; the changing habits of the viewer; the modern fan's loyalties and where non-Hispanic brands can get it wrong.
Plus some early insights into how the Club World Cup performed among Spanish language viewers.

This week's guest is Olek Loewenstein is President of Global Sports at TelevisaUnivision, the world's leading Spanish-language media company. In our conversation, Olek talks about how his company approach soccer coverage and content for the Hispanic market; the changing habits of the viewer; the modern fan's loyalties and where non-Hispanic brands can get it wrong. Plus some early insights into how the Club World Cup performed among Spanish language viewers.

Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision

Welcome to the boardroom of North American soccer. <a href="https://thesoccerbusiness.com" target="_blank" rel="noreferrer noopener">The Soccer Business</a> podcast offers unparalleled access to the industry's most influential figures. Host Simon Evans connects you with the key players - from MLS Commissioner Don Garber to legendary figures like Rio Ferdinand - to uncover the real stories behind the business of soccer. Each episode is packed with expert analysis and actionable insights for club owners, investors, and executives dedicated to driving the growth of the game.

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Welcome to the boardroom of North American soccer. The Soccer Business podcast offers unparalleled access to the industry's most influential figures. Host Simon Evans connects you with the key players - from MLS Commissioner Don Garber to legendary figures like Rio Ferdinand - to uncover the real stories behind the business of soccer. Each episode is packed with expert analysis and actionable insights for club owners, investors, and executives dedicated to driving the growth of the game.

Welcome to the boardroom of North American soccer. <a href="https://thesoccerbusiness.com" rel="noopener noreferrer">The Soccer Business</a> podcast offers unparalleled access to the industry's most influential figures. Host Simon Evans connects you with the key players - from MLS Commissioner Don Garber to legendary figures like Rio Ferdinand - to uncover the real stories behind the business of soccer. Each episode is packed with expert analysis and actionable insights for club owners, investors, and executives dedicated to driving the growth of the game.

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Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision

Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision

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