On this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Ned Duggan, Global SVP at BACARDÍ Rum. Over the past 13 years at BACARDÍ Rum, Ned has worked in Global and North American Marketing roles across a number of leading spirits brands including Grey Goose Vodka and BOMBAY SAPPHIRE Gin.

During the conversation, they discussed what first drew Ned into a career in marketing and the spirits industry, what fuels his creativity, how he unlocks creativity in others, and what BACARDI is doing to drive sustainability and their recent foray into the ready-to-drink space.

Ned also discusses why he prefers humbleness over hierarchy when creating the ideal and creative work environment and shares his thoughts on the importance of storytelling and product innovation. They also discuss BACARDÍ Rum’s most ambitious campaign they have done as a company in the last 20 years centering on the first-ever remake of the global hit single, “Conga.”

Throughout season 2 of The Business of Marketing, we will be spotlighting a selection of startup companies working with SAP.iO to accelerate their business. This week, you will hear from Diane Keng who is the CEO & Founder of Breinify who will provide an inside look at their platform that helps enterprise brands collect data and create personalized digital experiences for their consumers and how SAP.iO was imperative to their growth.

Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!

SF - https://sap.io/sfo-f21/

NY - https://sap.io/nyc-f21/

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