You need to be data-informed, not data-led.

Here to explain this crucial difference is sales enablement expert Ben Elijah from Ardoq.

Ben is on a mission to ditch the old method of enablement and implement a customer-centric strategy that emphasises the importance of repeatable and scalable processes.

Citing his universal framework for producing a sales readiness score, and underlining the power of micro-learning, Ben’s ruthless focus on outcomes is guaranteed to help you deliver results.