Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.

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Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.