World Breastfeeding Week celebrated from August 1-7 aims to disseminate knowledge and information on breastfeeding and promote the practice of breastfeeding for both mother and child's well-being. In India, according to the National Family Health Survey (NFHS-5) conducted during 2019-21, the percentage of children under age six 6 months who are exclusively breastfed has increased from 54.9 per cent (2015-16) to 63.7 per cent now. Breastfeeding children aged 6-23 months receiving an adequate diet has also seen an uptick from 8.7 per cent (2015-16) to 11.1 per cent. But this is not enough. This World Breastfeeding Week, we speak with Dr. Tushar Parikh, Senior Consultant Neonatologist and Paediatrician at Motherhood Hospital in Pune to understand all about breastfeeding and the need to promote it.