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In this episode of the ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) and Carlos Araujo (VP of Marketing at Swapcard) discuss the difference between what ABM should be -- and what's being done today by most companies. 

Now Carlos built and executed ABM programs at his previous companies. You'll hear what he's doing today at Swapcard and why he says Swapcard is not doing ABM, even though it sounds like a lot of what most ABMers are doing today.