Capital allocation is what makes or breaks a company's transformation, and every CFO must know how to deal with this flawlessly. Rachita Sundar, CFO of the cloud-based experience management platform Qualtrics, discusses how financial leaders should continuously evolve in this area to keep up with the rapid market changes. She joins Jack McCullough to explain how to use technology and data analysis to gain a competitive advantage, as well as her philosophies when it comes to talent recruitment and culture building. Rachita also opens up about her commitment to women’s causes and how she takes care of the five most important things in her life.