1. Deron Stender has spent 24 years leading school districts, and one lesson stands above the rest: communication builds trust. Hear how early setbacks helped shape his belief that communication isn't just part of leadership - it's one of the most important leadership skills a superintendent can develop.
2. Are you telling your community what's happening - or involving them in the conversation? Deron shares a simple mindset shift that's helped him gain buy-in around difficult financial decisions and strengthen relationships across his district.
3. Every leader needs someone who will tell them the truth. Learn how Deron found a trusted staff partner who isn't afraid to say, "This doesn't make sense," and why that honest feedback has made all the difference in his district's communications.
4. Small districts may not have a dedicated communicator, but they can't afford to ignore communication. Deron explains why investing in communication training, professional networks, and relationship-building can have a lasting impact on your school district's success.

SPECIAL GUEST

Deron Stender

Superintendent

Creston Community Schools, Iowa

Email: [email protected] 

Website: https://www.crestonschools.org 

Facebook: https://www.facebook.com/profile.php?id=100048656033523 

Instagram: https://www.instagram.com/ccsd_panthers/ 

X: https://x.com/CCSD_Panthers 

USEFUL INFORMATION

• Learn more about your local School Public Relations Association here.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
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