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This week on EthicalVoices, Amie Hoffner, Vice President of Corporate Communications at American Dairy Queen Corporation, shares why communicators need the same protections as attorney–client privilege — and how to stay ethical when the lines between PR, marketing, and media blur. She discusses:
· Why communicators should have the same legal protections as lawyers
· How to avoid "on background" disasters
· Why trusting your gut isn't enough
· How to counsel executives in media interviews
· Why crisis simulations should include an ethical dilemma
By Mark McClennan, APR, Fellow PRSA4.8
55 ratings
This week on EthicalVoices, Amie Hoffner, Vice President of Corporate Communications at American Dairy Queen Corporation, shares why communicators need the same protections as attorney–client privilege — and how to stay ethical when the lines between PR, marketing, and media blur. She discusses:
· Why communicators should have the same legal protections as lawyers
· How to avoid "on background" disasters
· Why trusting your gut isn't enough
· How to counsel executives in media interviews
· Why crisis simulations should include an ethical dilemma