As a business owner or marketer, have you ever taken your own customer journey? Have you gone down the path your company developed from sale to fulfillment and beyond? In this episode, Kevin and Tom are joined by Marty McLaughlin, CMO of Affiliated Distributors, to discuss the importance of a smooth, enjoyable customer experience. What are the essential elements of a successful customer journey, and what does your company jeopardize without one? It's a fascinating conversation, and one you won't want to miss!

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