Even during the best of times businesses have to strive to be more efficient and there are always things to improve upon, customers to service, and proactive outreach to do. Sometimes I find when circumstances shift somewhat quickly and businesses are asked to do more with less, it really brings to light the importance of this idea of efficiency in overall customer service.

Being efficient and effective isn’t always optional 1:13
Having a customer service efficacy strategy is essential 2:20
How organizations are adapting 3:50
What CS teams need 4:56

“It’s essential to have a customer service efficacy strategy and really the correct technology in place to handle bursting activity and enable productive remote work for tools that leverage AI and intelligent automation to power self service and low level information gathering. Those ones become extremely important.” 2:20