It's just a steel tumbler with a straw and side handle. But the Stanley cup is a social media phenomenon and an incredible business success story. How did this thing come out of nowhere? What lessons can we learn about its success? And, more broadly, what do cultural phenomena like this say about marketing trends, social media tastes, and the role of randomness in our life and economy? Joining the show are Amanda Mull, staff writer at The Atlantic, and Brian Klaas, author of the new book ‘Fluke: Chance, Chaos, and Why Everything We Do Matters.’

If you have questions, observations, or ideas for future episodes, email us at [email protected].

Host: Derek Thompson

Guests: Amanda Mull & Brian Klaas

Producer: Devon Baroldi

Learn more about your ad choices. Visit podcastchoices.com/adchoices