Why is it that subject matter experts hate being involved in the sales process and how can we engage them? While research shows that only 1 in 10 individuals in an organization has a job title associated with sales, the most successful organizations build a culture of growth, engaging people who don't even have the title of sales. But why do subject matter experts resist? In this episode, Ian shares how the answer lies in the sales expert's reputation. Most people in sales focus on the sale, while subject matter experts focus on the outcome. Ian shares insights on how to take a modern integrity-based approach to sales to achieve remarkable growth and help customers achieve their goals. Tune in to learn how to engage your subject matter experts and achieve greater success in your business.

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Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

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• Email : [email protected]