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Most doctors leave insurance… but still run their practice like they’re in-network.

I did the same thing at first.

I thought direct care simply meant putting cash prices on my services and charging patients per visit. But staying fee-for-service kept my practice transactional, unpredictable, and financially stuck.

In this episode, I’m sharing why I shifted away from CPT-code thinking and started building packages, memberships, and long-term patient relationships instead. Because patients don’t just want appointments — they want a clear plan, real results, and someone who can guide them from pain to solution.

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Direct Care Launch Course: A self-guided course to your Direct Care practice now available here. Summer Special: You will receive additional 6 live group coaching support (value $3600). Get started now!

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***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

For specialists tired on insurance and ready to do something about it. If you're ready to open but don't know where to start, take the readiness assessment and book a clarity call here.

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• EMR I'm currently using in my Direct Care practice Simple Practice
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