“Focus beats frenzy every time,” says Jason Hubbard, founder & CEO of DemandMagic

In this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing your target market is critical to scaling from series A to B, how AI is transforming go-to-market strategies when applied thoughtfully, and why entrepreneurs need more grit than glamour. He also opens up about his journey as a serial founder and offers practical advice on using AI not as a gimmick but as a problem-solving tool.

In this episode, you’ll learn:

1. Why tight focus is vital for early-stage startup success
2. How to approach AI as a tool for solving specific business problems
3. The realities and mindset needed to thrive as a serial entrepreneur

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Jason on LinkedIn: https://www.linkedin.com/in/hubbardjason/

Explore DemandMagic: https://demandmagic.ai/

Timestamps:

(00:00) Intro

(03:00) Jason’s growth marketing origins and bootstrapped startup mindset

(04:30) The rise of services as software and AI’s role

(08:20) Why focus beats chasing a wide TAM

(11:10) Using AI to solve real business problems, not just for show

(14:30) Feeding go-to-market data into AI for actionable insights

(16:00) Personal uses of AI and digital nomad lifestyle plans

(17:30) The entrepreneurial mindset: why most won’t do it twice