Episode Summary:

In cybersecurity marketing, messaging is everything, but what happens when your audience doesn’t understand your language?

This week, we sit down with Tatianna Harris, Head of Digital Marketing at EchoMark, to discuss the nuances of building brand awareness in a category that barely exists in the market’s vocabulary. From navigating the complexities of insider risk messaging to executing a founder-led thought leadership strategy, Tatianna shares what it takes to market cybersecurity solutions while wearing every marketing hat as a solo practitioner.

Timestamps:

 [03:12] - How Tatianna got her job at EchoMark through networking

[06:40] - The power of word-of-mouth in career growth

[09:55] - What EchoMark does and Tatianna’s role as a solo marketer

[14:30] - Challenges of marketing at a cybersecurity startup

[18:20] - Why EchoMark pivoted its messaging from “Forensic Watermarking” to “Invisible Watermarking”

[22:45] - How Tatianna worked with leadership to change messaging

[27:15] - Thought leadership and CEO-led marketing strategies

[32:05] - How Tatianna prioritizes her time as the only marketer

🔗Links & Resources Mentioned:

EchoMark on their Website or LinkedIn.

Follow Tatianna on LinkedIn. 

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Be sure also to follow our hosts on LinkedIn:

👉Gianna Whitver

👉Maria Velasquez

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, or podcast LinkedIn page, and keep up with us on Twitter.