You’re not doing bad work. You’re not unclear. And you’re not dealing with “unmotivated” people.

So why does your message sometimes land flat?

In this episode of the Questing Chiropractor, we unpack why good chiropractors get ignored, resisted, or politely nodded at by the very people they care most about helping, and what’s actually driving that response beneath the surface.

This is a deep dive into human behaviour, communication, and the hidden structures that determine whether ideas create buy-in or bounce off.

🧠 What you’ll learn:

⏱ Timestamps

00:00 – Why good chiropractors get ignored

02:10 – Same message, wildly different reactions

05:30 – Behaviour is shaped by environment, not motivation

09:40 – Curiosity vs certainty, where conversations break down

14:20 – Why great ideas fail when introduced too fast

19:10 – The role of pacing, scale, and familiarity

24:30 – Using real-world parallels to create buy-in

29:50 – AI as a case study in resistance and adoption

36:10 – Why excitement only comes after safety

41:20 – Reading the room, including your own

46:00 – Three practical shifts you can apply immediately

🎧 Best for chiropractors who:

“Take the free In8Model quiz”

https://thein8model.com

Whenever you’re ready, here are 3 more ways I can help you grow your practice, leverage your time and create more impact.:

- 1 Minute Script To Help Stop New People Quitting Care:

If changing one thing in the first consult (that took less a minute to do) & got new people to understand how Chiro could help them personally for the long term, would you do it?   Download it now: https://app.questchiropracticcoaching.com/4-simple-steps-to-stop-new-patients-from-quitting-care 

- Overcome Associate issues and leverage your practice

A couple of times a year I host a small group of 6 and 7 figure practices through the Associate Driven Practice program. We address and overcome the pitfalls of Associate practices, break the glass ceiling and take the next steps to a highly leveraged, highly profitable business that offers you time freedom, money and impact. Find out more: https://app.questchiropracticcoaching.com/adps-course-0 

Ready To Move Your Practice Forward, Faster?  👇 

Jump on a quick 15 min call to chat about the best coaching option for you:

https://questcoaching.as.me/clarity-call-general