Why I Don't Use the Hero's Journey

Online men's gurus typically use a version of the "hero's journey" or the "rags to riches" to sell you on their products. They tell you how they hit rock bottom, then transformed themselves, then created the amazing life they have today. You too can have that life - if you follow the same script. This is a powerful narrative structure and completely legitimate to use in marketing, yet it has always left me cold. My personal life does follow something of that storyline, but it was not my...