Why I Social

This week's guests (the duo of Scott Stratten and Alison Kramer) are the team behind the UnPodcast. The podcast can best be described (as seen on Unmarketing.com) as "the business podcast for the fed-up". The pair is responsible for a fantastic collection of books and provides some real-life examples of things brands are doing both wrong and right. In addition to the podcast, Scott has written four best-selling business books, the newest being "UnSelling: The New Customer Experience" which was just named "Sales Book of the Year" by 1-800-CEOREAD. He also spends his time providing keynotes at conferences around the world. It was his closing keynote at Higher Ed Web 2015 in Milwaukee that provided me the opportunity to connect. He is a powerful speaker who commands your attention. It's safe to say this team is a winning one - and their insights are on-point in regards to what is taking place in the social media and marketing world we live in today.

This Week on Why I Social, Ali and I discuss:

• A day in the life the Unmarketing Podcast team
• Creating a podcast with a dedicated video component
• The importance of focus

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial.

When I (@CBarrows) first started the Why I Social podcast - I never expected to be a guest on my own show. As the story goes, around episode 20 or so - I started getting requests to here more about the show and why I decided to start it. I won't deny that it's always nice when people are interested - but I thought nothing of it.

Nearly one year later this happens: A live blab - hosted by alum and friend, Vincenzo Landino (@VincenzoLandino) - where I'm a guest on my own show. It was a humbling experience as well as a valuable one - as it put me in the seat I've put more than 55+ alums previously.

This Week on Why I Social, Vincenzo and I discuss:

• Starting Why I Social
• How a handshake played a key role
• My Five Favorites

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial.

Adam Dince (@AdamDince) is the Director of Earned Media at Deluxe Corporation and the co-founder of #Spoofchat. He brings over fourteen years of internet marketing experience to the podcast including everything from SEO, web development and social media. As I caught up with Adam this past week, he was just getting back from one of his speaking gigs at Minnesota Blog Con. Adam has lived in Arizona and New York prior to his move to settling in Minnesota. His experiences and strong network have continued to gain him opportunities and ultimately led to his current role at Deluxe Corporation. #Spoofchat is discussed in the last part of the podcast and is a weekly twitter chat mixing pop culture, humor, and social media into a unique blend of crazy fun.

This Week on Why I Social, Ali and I discuss:

• Moving from New York to Minnesota
• The creation of #Spoofchat
• Why he believes in holistic digital marketing strategy

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial.

Lucy Rendler-Kaplan (@LUCYrk78) is a Senior Marketing Communications professional with over 17+ years of experience. She hails from the Chicago-metro area, is a fan of Chicago style pizza (yeah, we went there again) and you'll find her every week as a leader of #Contentchat. You may remember Lucy's name as she was one of the person's I met face-to-face during my #SocialRoadTrip with alum Joel Renner during our trip to Chicago in the summer. Like many of my guests - her appearance on the show is a long-time coming - and she's the ideal guest for the show as her accomplishments aren't illustrated by any sort of follower count.

This Week on Why I Social, Ali and I discuss:

• Identifying your customers using social media
• What is "hustle"?
• The return of the NYC versus Chicago pizza debate

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial.

Ali Manouchehri (@amanouch110) is Chief Executive Officer of Metrostar Systems in Washington, DC. In addition to this role as CEO of Metrostar, he's the founder of the Zoomph (previously discussed by guest Amir Zonozi on episode 36).

Business Journal named Ali in their list of 40 under 40 in 2010. In addition, he's a board member at Washington Adventist Hospital.

While often we speak of companies starting in a dorm room with platforms like Facebook - Ali is a member of that club.He co-founded MetroStar with Robert J. Santos in 1999 while pursuing a Bachelors of Arts in Philosophy at George Mason University, and has grown the company to more than 200 employees and profitability.

This Week on Why I Social, Ali and I discuss:

• Starting Metrostar while in college
• The creation of Zoomph
• The importance of a strong company culture

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial.

Rachel Miller is Senior Social Strategist at PureMatter. Outside of her role at Pure Matter, she (was) the co-host of #SBizhour (with Episode 1 guest, Brian Fanzo)

I've had the luxury of working with Rachel Miller during her time at Millennial CEO. During this time I can recall my first Google Hangout with Rachel. I immediately picked up that we were cut from one of the same pieces of cloth in regards to the topic of organization. It's this department that most persons I (and probably you) know can learn a thing or two.

This Week on Why I Social, Rachel and I discuss:

• Playing the long-game
• The tricks of the trade to staying organized
• Running and evolving #SBizHour

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial.

Eric Clark is Director of Academic Services, STEM Initiatives, and Special Programs at the Woodward School. In addition to his experience as an adjunct professor and as a marketing professional, he is also currently serving as Regional Director for Social Outlier. Clearly, Eric is a busy man - but I'm grateful he took the time to chat with Why I Social about everything he's been up to - from Social Media Strategies Summit to his favorite bowtie. This Week on Why I Social, Eric and I discuss:

• The value of training and education
• Working the side hustle
• Bowties

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial. Thank you's to @Zoomph, @BenjoBeats and @JeffJanuszek

And now for something completely different. This week's episode is broken up into three parts - with each part being available over the course of three days. It's a chance to get to know a few folks doing great things in higher education and social media (all of whom presented at this year's Higher Ed Web 2015). My guests this week:

Part 1: Larry Falck (@lfalck) Posted on 10/13

Part 2: Lisa Catto (@lisacatto) Posted on 10/14

Part 3: Lougan Bishop (@lougan)

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial. Thank you's to @Zoomph, @BenjoBeats and @JeffJanuszek

And now for something completely different. This week's episode is broken up into three parts - with each part being available over the course of three days. It's a chance to get to know a few folks doing great things in higher education and social media (all of whom presented at this year's Higher Ed Web 2015). My guests this week:

Part 1: Larry Falck (@lfalck) Posted on 10/13

Part 2: Lisa Catto (@lisacatto)

Part 3: Lougan Bishop (@lougan) Available on 10/15

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial. Thank you's to @Zoomph, @BenjoBeats and @JeffJanuszek

And now for something completely different. This week's episode is broken up into three parts - with each part being available over the course of three days. It's a chance to get to know a few folks doing great things in higher education and social media (all of whom presented at this year's Higher Ed Web 2015). My guests this week:

Part 1: Larry Falck (@lfalck)

Part 2: Lisa Catto (@lisacatto) Available on 10/14

Part 3: Lougan Bishop (@lougan) Available on 10/15

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial. Thank you's to @Zoomph, @BenjoBeats and @JeffJanuszek