Why I Social

Jermaine Young (@Tigga7d6) is lead designer at A Sublime Creation Design Studio and the co-host of #Spoofchat. It's also worth noting that Jermaine is a father - something I daresay he would say is his most important job. Jermaine's work on #Spoofchat includes a unique creative process which he discusses mid-way through the episode.

Note: #Spoofchat was previously discussed on Episode 49 featuring Adam Dince (iTunes).

• The creative process behind #Spoofchat
• How he mixes social media and parenthood
• Why he loves Snapchat

Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

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Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Frankie Greek (@FrankieGreek) is Social Media Manager at Fuse Media and Social Media Coordinator for the Shorty Awards. Her background in television and radio have also helped her establish the skill sets required to succeed in both Snapchat and live-streaming. My actual introduction to her came when I learned she would be running the Snapchat account (which she launched, by the way) for the Times Square Ball. This episode is a long-time coming and it was joy to learn about how Frankie went from Penn State Grad to where she is today. This week's episode also features questions from Chris Strub and Patrick Jervis-Stone

• How studying radio and broadcast helped her get where she is now.
• Her first impressions of Snapchat
• Running the Snapchat account for the Times Square Ball

Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Bree Kelley (@SmartSuiteBree) is a community manager at Casual Fridays (based in San Diego). She works remotely from the other side of the country in Cleveland, Ohio. You may also remember that Casual Friday Founder, Tyler J Anderson, joined the show in the first episode of 2016. Bree's "no-quit" attitude was always impressed me and this episode also opens with a fan question from listener Martin Lieberman.

• How networking (in-person) landed her a job
• Loving life in Cleveland
• Slack and it's value to today's workplace

Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Michelle Pinchev is (@CityByHeart) is the founder of Pinch Social. She's also the executive producer of Social Media Week(i) Toronto, an independent Social Media Week. It's only appropriate that our path's crossed at this year's Social Media Week New York City...

Shortly after meeting Michelle at the opening night event at Social Media Week (NYC), I knew NOTE: The original description for this episode described Michelle's role as executive producer of Social Media Week Toronto. The proper term was SMWi Toronto - as it is independent from Social Media Week.

• The evolution of influencer marketing in 2016
• Her research process for Social Media Week Toronto
• What she learned at Social Media Week New York City

Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Malia Probst (@TheMalia) is the host of The Real Virtual Reality Show and works full-time consulting on virtual reality. Her journey to living in Los Angeles didn't happen over night - but her interest in virtual reality pretty clear from the start. From her experience in hospitality to her journey across the country, Malia brings a unique story to Why I Social that is is complete with passion for new technology.

• The challenges and rewards of working in hospitality.
• The journey from Indiana to LA
• The future of virtual reality and social media

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Welcome to the first edition of Why I Social Sessions - which will bring you short discussions focused on one-singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today.

Today, on Why I Social Sessions, guest (and Why I Social alum) Lucy Rendler-Kaplan and I discuss changes happening on Twitter with a focus on #Twitter10k and the misinformation being spread regarding Twitter's big change. On Episode 1

1. Twitter changes - are they good or bad?

2. How/what misinformation is being spread about #Twitter10k

3. How will changes to Twitter impact NEW users of the platform?

Following the conversation:

I'd encourage you to use the hashtag #WISSessions to share your thoughts. This Week's Question(s):

• What do you think about the changes happening to Twitter?
• Are you for or against Twitter's current evolution?

Ross Brand (@iRossBrand) is the Vice President (and co-founder) of HR Avant-Garde and the editor of LivestreamUniverse.com. He also hosts the Blab show "Livestream Stars" which I had the pleasure of joining just one week ago. Ross has a broadcast background, which adds to his skill set as a live-streamer, and is is an NYU alumni (with a Master of Science in Human Resource Management). During his time at NYU, he was also the chapter President for SHRM (Society for Human Resource Management).

• How Ross got interested in Human Resources
• How his broadcast experience helps him with live-streaming
• The relationship between podcasting and live-streaming

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Derek K Hubbard (@DerekKHubbard) is Social Business Specialist for Southwest Airlines. He is a dynamic and experienced speaker with a proven track record of creating compelling content for social and digital mediums.

I had the pleasure of meeting Derek in 2015 at the Social Media Strategies Summit in Dallas where we were both speaking. I immediately knew that he'd be a great fit for the show and he does not prove me wrong. His story is a fascinating one and his work is even more impressive.

• The value of experiencing different cultures
• Challenges of social media in the travel business
• Beyond the noise - using Periscope to create quality content

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Lorrie Guerrieri (@LorrieGuerreri) is a Community Manager for BTC Revolutions. She was also a previous guet on the Why I Social podcast until there was an issue with her audio and her content was unable to be recovered. Thanks to #CMAD - you can now learn more about Lorrie! Note: All guests in this series were nominated by their fellow CMs during #CMAD. Part 1 - Gabby Yocum (iTunes) Patt 2 - Monina Wagner (iTunes)

Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Noni Shaney (GoGoogleMe) is a higher education and social media professional who is also currently an employee of BTC Revolutions. Her work ethic and time-management skills are on display in this episode as we discuss how she manages multiple roles/accounts in her career. This is also the LAST in the #CMAD Series. I want to thank you for taking the time to listen to every community manager who's been on this year's series (see the full list below) and encourage you to thank YOUR community manager when you have the opportunity. Note: All guests in this series were nominated by their fellow CMs during #CMAD. Part 1 - Gabby Yocum (iTunes) Patt 2 - Monina Wagner (iTunes) Part 3 - Lorrie Guerrieri (iTunes)

Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics