Why I Social

Martin Lieberman (@MartinLieberman) is a content marketer and social media manager for IBM. His career began as an intern at Ad Age in NYC and blossomed in Boston as he took on a multitude of roles at companies like Staples and Constant Contact. Aside from his professional life, Martin is a sports-fan (I forgave him for cheering the Red Sox) and an avid-movie goer. While he was on a long-list of persons I looked forward to having on the podcast, it's worth noting that recent alum, Glenda Vaquerano made the personal recommendation herself to include Martin on the show.

• His "very early" career in journalism
• Discovering sports in Boston
• The unplanned journey that turned into a successful career

Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google. Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish.

Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics

Stephen Hoops (@StephenHoops) is a SEO and Content Marketing Specialist and a graduate of West Virginia University. My introduction to Stephen came through mutual friends and a few Why I Social Ambassadors. On a personal note, I always enjoy the opportunity to talk to guests who possess the energy and spirit of someone like Stephen. He truly was a joy to connect with and learn more about how he went from college DJ to marketing specialist!

Note: Though it was not discussed on the podcast, Stephen also recently launched a comedy podcast of his own, titled "Down To Clown".

• Moving to (from New York) and living in West Virginia
• How he discovered social media
• The impact of Megaman on his life

Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google. Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish.

Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics

Welcome to the second episode of Why I Social Sessions - where we bring you short discussions focused on one-singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today.

Today, on Why I Social Sessions, linguist and SXSW speaker Gretchen McCulloch (@GretchenAMcC) and I discuss the value of emoji's as a communication tool in today's social space. On Episode 2

1. Who is using emoji language (and why?)

2. What role does emoji language play in online conversation?

Following the conversation:

I'd encourage you to use the hashtag #WISSessions to share your thoughts on Twitter and Facebook. This Week's Question(s):

• Do you think Instagram took too many direct features of Snapchat?

Music for Why I Social Sessions is "Voice Over Under" by Kevin McCleod "Voice Over Under" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

Glenda Vaquerano-Briones (@GlendaVee) is Public Relations and Social Media Manager at Sexy Hair Concepts. Her PR background (including college) has lead her to a career as an experienced public relations and social media professional whom is also one of the funniest people I've had the pleasure of meeting on Twitter. Glenda, whom I first met thanks to my #JVMChat co-host Jason Viglione's wife, also understand the importance of customer service. She's excelled in the social media management and fashion industries and is a true pleasure to chat with on this week's episode.

• How Glenda found herself at Sexy Hair
• Just how crazy IS fashion week?
• The challenges of social media and the beauty industry

Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google. Follow at @WhyISocial.

Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish.

Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics

Carmen Collins (@CShirkeyCollins) leads social media forCisco's talent brand. She has previously worked for Mozilla andAOL. Her background and time at AOL corresponds with perhaps themost popular days of AOL in the late 90's and early2000's.

Collins comes to Why I Social through the recommendation of alumCasie Shimansky who has since taken a job at Cisco!

• Being a member of the first name club on AOL
• How she found herself at Cisco
• The value of social media and recruitment

Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google. Follow at @WhyISocial.

Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish.

Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics

Jonathan Brewer (@HouseofBrew) or perhaps better known as "Brew" is Director of Awesome at BTC Revolutions. If you're an avid Why I Social listener you may recognize his name as he made a brief appearance on this year's Community Manager Appreciation Day edition of the podcast. That's because Brew is a core member #CMGRHangout which takes place every Friday. Brew's journey is certainly a unique one and he offers a unique perspective on the changes (or lack there of?) that have taken place in the internet and technology industry. Take the journey this week as I converse with Johnathan on this and more.

• His discovery of "the internet"
• How communication and the internet have changed (or not changed)
• His journey into the social media/community focused workspace

Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google. Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Tracy Soren and Jessie Jolles (@SorenandJolles) are a comdy duo currently living in New York City. Their story together begins at a Upright Citizens Brigade improv class and has grown into a friendship which has been compared to that of Broad Street. Their web series, Dibs, about the importance of friendship during life's little moments. They've also been described as NYC's Top 10 Up-And-Coming Comedians and 10 Rising Improv Stars That Deserve Their Own TV Show. Naturally, I was also excited to learn they recently launched a podcast as well.

• The story of how they met
• What made them each interested in comedy
• How YouTube and Social Media have impacted their comedic careers

Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Allison Matherly (@allisonmatherly) is Coordinator of Digital Engagement at Texas Tech University. She's also a graduate of the same university and currently pursuing her Master's of Arts. I first had the opportunity to meet Allison at eduWeb Digital Summit and was impressed by the drive and passion she brings to her job every single day. Her journey from student to intern to employee is one that is worth listening to. Hear that and more on this episode (69) of Why I Social.

• How Allison went from student to employee at Texas Tech
• Learn how she created the #IAmARedRaider campaign

Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Andrew Seaman (@AndrewmSeaman) is Senior Medical Journalist at Thomson Reuters. You may have seen his articles in other papers such as USA Today and Politico. In addition to his work at Thomson Reuters - Andrew is also Ethics Committee Chair for the Society of Professional Journalists. This episode is also unique in the fact that I've had the absolute pleasure of being a part of Andrew's journey - from our days at Best Buy - to Wilkes University where I worked and he attended school. It's been tremendous to see his journey and an even bigger joy to discuss it on Why I Social.

• How Andrew became interested in journalism
• The difference between his experiences in New York and Washington D.C

Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Noelle Seybert (@NoelleSeybert) is Social Media Manager at Pepperdine University (@Pepperdine). She has been working in higher education for more than four years and has been in the marketing industry since 2009. Seybert is also in the process of completing her Doctorate in Business Administration (with an estimated completion in 2018).

I crossed paths with Seybert at Kurogo's Mobile Conference (hosted at CSUN). She was (as far as I know) the only other person there who's full-time work consisted of both mobile and social media. She caught my attention as she actively shared her feedback and notes on the #Kurogo2016 hashtag that conference was using. And thus, the Kurogo Mobile Conference 2016 edition of Why I Social was born!

• Whether or not we can define a generation over a 20+ year gap
• The influence her father has had on her life
• How she began working with both social media and mobile

Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics