As people and as brands, we all desperately want to be liked by everyone. It's human nature. But when it comes to successful video marketing, you shouldn't be afraid of being disliked every once in a while. That's not to say that you should create content that offends people just to get the social media buzz. Well done video marketing content will be liked by the target audience and will elicit no reaction, or even sometimes confusion, from those outside that target audience.

When you create a video that's well-targeted to your potential prospects, it contains messages that speak to that audience. You want your prospects to watch the video and feel seen. That can mean, especially in B2B marketing, that viewers outside that target audience will be confused. We're here to reassure you: that's ok! Don't be afraid to speak directly to your prospects and ignore the general audiences.

A fun resource:

Audience Persona worksheet

And learn more on our website: https://umault.com/insights/