Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use.

1) Hormozi's value equation:

Dream outcome x likelihood of success

divided by

time delay x perceived effort

= value.

Most brands and products get the top portion right. The hard part is the bottom. 

2) Plus: should you publish pricing or not?

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