We’re continuing our website/brand design series with Sam Humphries, Art Director, and Caleb Chancey, Creative Director, from Infomedia. Sam and Caleb both worked on redesigning Carrie’s website (launching soon!), and break down that process from start to finish. We get into what ideas Carrie started out with, what Sam and Caleb considered, and why branding exercises are so valuable. Sam and Caleb also share insider tips, like if it’s ever ok to be a bit cliche, how and how long users interact with a web page, and the many categories of logos. Full show notes at LocalistPodcast.com. 

Mentioned in this episode: 

Infomedia 

Lauren Humphries of Humphries Screen Printing on the Localist podcast  

CarrieRollwagen.com 

One Quick Question with Infomedia 

LocalistPodcast.com 

@CRollwagen on Instagram 

Rifle Paper Co. 

Jony Ive 

Mallory Webb of Daughters Baking on the Localist podcast

Daughters Baking 

Emily Wells on the Localist Podcast 

Fiverr

Squarespace 

Caleb on One Quick Question with Infomedia