Make Marketing Suck Less for Expertise-Driven Solo Businesses

Why Marketing Courses Fail Your Business (and What to do Instead)


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How many marketing courses have you purchased? How many of those courses did you implement and finish? 

If I were a betting person, I'd guess you'd need both hands to count the number of courses you bought, and yet the ones you've completed is probably close to zero. 

There is a reason for that. These marketing courses always seem like they are the thing, the solution to grow your audience, fill your client pipeline, and make marketing easier. 

Not just make it easier, make it completely automated. Hands off so you can get clients in your sleep. 

However, the reality is different because once you log in, there is a talking head on a screen that’s info dumping on you.

It’s too easy to get stuck and feel overwhelmed.

Plus, there’s one missing piece of your business foundation that makes it near impossible to implement the course.  

So how about we change that? How about we talk about what you need to actually get something out of those marketing courses? So let's do that. On today's Pod.

In this episode you will hear:

  • The #1 challenge that many entrepreneurs face when purchasing marketing courses online

  • Why your marketing won’t work if you don’t nail your message

  • How to create your minimum viable meaningful marketing message (MVMMM)

  • Why you shouldn’t wait to create your MVMMM

...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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