Is your inbox a graveyard of unwanted messages, or the secret weapon your business has been ignoring? What if mastering email was the missing link between stagnation and breakthrough sales?

Liz Willits, a top email marketing strategist, copywriter, and entrepreneur, has helped everyone from scrappy startups to multi-billion-dollar enterprises turn overlooked emails into powerful engagement and revenue drivers. Her career spans scaling teams at AWeber and consulting industry leaders on building brand loyalty through words that actually convert.

In this episode, Liz Willits breaks down blind spots holding businesses back: myths about deliverability, the art of list-cleaning, why buying email lists is a losing game, and actionable steps for turning subscribers into lifelong customers.

In this episode, Kevin and Liz will discuss:

(04:48) Customer connection versus corporate growth

(08:40) Hidden challenges in email deliverability

(11:55) Why unsubscribing helps emails

(13:52) Typos and unexpected reactions

(16:22) A B testing to minimise risk

(19:33) Optimise email lists for engagement

(24:27) Trust the experts in marketing

(28:33) Buying email lists fails

(29:27) Why purchasing email lists backfires

(32:51) Effective email frequency strategy

(37:05) Podcast resources and farewell

Liz Willits is a marketing strategist and email expert known for helping brands build trust, boost engagement, and convert through smarter messaging. With decades of experience across digital marketing, list growth, and customer psychology, she helps businesses create email strategies that connect and perform.

Connect with Liz:

Liz’s Website: https://lizwillits.com/

Liz’s LinkedIn: https://www.linkedin.com/in/liz-willits/

Liz’s Facebook: https://www.facebook.com/lizwillits 

Liz’s Email: [email protected]

Resources Mentioned:

Liz’s Free Guide – How to Get Benchmark-Busting Email Open Rates: https://lizwillits.com/open-rate-guide/ 

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