Most trade show booths lose money but these strategies print money.

In this episode of The Train Wreck Show, Perry Belcher & Emma Rainville uncork the truth about trade show marketing—and why most exhibitors walk away broke. Perry breaks down his favorite customer acquisition method of all time, revealing exactly how he’s banked six to seven figures at events while everyone else collects iPad raffle entries and junk leads. Emma shares her operator’s take on ROI planning, booth staffing, and closing $25K+ deals face-to-face. If you think trade shows are outdated, you haven’t heard this. But if you love tradeshows and believe in their money-making potential, then this episode is for you!

We cover:

• Why Perry calls trade shows “baited field” marketing
• The #1 mistake most booths make—and how to fix it fast
• How to get deals at the booth, not the bar
• The 3 non-negotiables of profitable trade show strategy
• Swag that works, swag that sucks, and the real ROI of socks
• How to pick the right event by using one simple ratio
• Perry’s juicebox case study: $20 leads turned into $111K in audits
• Follow-up systems that actually close the deal post-show
• 
  

Timestamps:

(0:00) Welcome + Emma’s “stone in the shoe” banter

(2:14) Why online CAC sucks and trade shows win

(4:40) What most marketers get dead wrong about event booths

(6:58) Clarity, not cleverness: booth messaging that sells

(10:31) Perry’s $20 front-end offer that closed $111K in audits

(13:47) Best trade show setup Perry ever ran (VSL + iPads + red shirts)

(17:58) How to pick events using attendee/vendor ratio

(21:15) The truth about big shows vs. local expos

(25:21) Why you need a real offer—not a damn raffle

(27:04) Instant follow-up: text, email, and Emma’s box strategy

(30:55) Hidden revenue from JV deals with other exhibitors

(32:49) Final rants: ditch the swag, sponsor the bag, close on-site

Grab the free companion tools inside the Tool Cage, including Perry’s VSL script, trade show checklist, and booth messaging swipe file: https://trainwreckshow.com/companion-tools-optin/

Resources:

Website - https://trainwreckshow.com   

Join the Driven Mastermind - https://drivenmastermind.com/   

Join the Ignite Mastermind - https://ignitemastermind.org/ 

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/     

Connect with Perry Belcher:

🌐Website - https://ignitemastermind.org/   

👤Facebook -   https://www.facebook.com/ThePerryBelcher/ 

📷 Instagram -   https://www.instagram.com/perry.belcher 

▶️YouTube -    https://www.youtube.com/@perrybelcher 

Connect with Emma Rainville:

🌐 Website - https://www.shockwavesolutionsllc.com/

👤Facebook -  https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/