Joel and Aaron tackle the common objection, “We don’t have time,” and show why it usually hides a priority problem. They discuss how to convey the true payoff of process improvements by sharing honest before‑and‑after stories instead of vague promises. You’ll leave with practical ideas for getting buy‑in—whether you’re pitching tests, planning habits, or any other change.

• (00:00) - “No time” excuse versus priorities