In Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the suburbs that they could not afford. There are two key personal finance lessons in "The Watcher". Did you pick up on them?

Women now control about $10 trillion in U.S. financial assets; by the end of the decade (in 2030), that figure will rise to $30 trillion, known as the great wealth transfer.

How are financial advisors planning to attract and serve clients as women have a greater say in significant financial decisions? It's a challenge for this industry and how you communicate is table stakes. Marketing is at the crux and you have to adapt to evolving client needs. Book a marketing coaching session with me: https://emilybinder.com/call/

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