Why Not

Brand Building is a complex process. Did you ever want to simplify it to it’s bare bones? Some never before insights in here to deconstruct what modern day marketing looks like. Chaitanya Rele is the Chief Operations Officer of Kyoorius. With an enriching experience spanning over 16 years across brands, agencies and also design consultants, Chaitanya brings forth a revolutionary perspective. One that’s sure to get you thinking harder.

Post Pandemic marketing is very different from what we knew of it to be some months back. And here we talk about everything that a marketeer must consider while building strategies.

This and more in today’s episode.

The food-tech industry in India has certainly evolved over the past few years. New entrants have widened the horizon of food-tech and created healthy competition.

The challenges a DTC brand in this sector faces, the future of food-tech and combating the pandemic, in today’s episode with Mayank Agarwal, Chief Marketing Officer at Charcoal Eats.

Did you ever feel that living a sustainable lifestyle is challenging? Or perhaps a step beyond - building a business that encourages a sustainable way of living. Sahar & Mehul would clear this out for you.What started as a passion project, now is a rapidly growing business, called Bare Necessities. Sahar, Founder of Bare Necessities & Mehul, CMO of Bare, speak about their experiences of building a startup, in a challenging marketing, how they stay humble and what they did to stay relevant through the pandemic.This and more in today’s episode.

If there’s one brand that’s shaken the healthy snacking industry through the past few months, it’s The Whole Truth. Whether it’s their out loud communication tone, or just the rebranding that caught everyone’s attention, the brand has had quite a ride.Have you ever wanted to make an entrepreneurial leap from your job? Or just be paid for what you’re really great at? This one’s for you in that case.Shashank Mehta, Founder of The Whole Truth speaks of his entrepreneurial leap from HUL & Faasos into building his own FMCG venture. He also talks about why they rebranded themselves from ‘And Nothing Else’ to ‘The Whole Truth’ in the middle of the lockdown, more on customer love, FMCG rivalries and marketing to the new age customer.If that’s not enough, we’ll through in a discount code for your next purchase of TWT Bars. Just Kidding. We bet, you’d want to share this one with more people than you can imagine.

The health & wellness industry in India has grown by leaps & bounds through the past few months. Rather a new kid on the block, superfoods as a category is gaining popularity through the urban household. But it’s extremely challenging to sell a product, which has a long term impact. That’s the task at hand for a preventive healthcare brand like Akiva Superfoods.

Did the pandemic make it any easier for their marketing teams? Or did it infuse more competition in this sector? How does one talk to a consumer who has no clue that they even need your product?

Check out this conversation with Shalabh Gupta, Founder & CEO of Akiva Superfoods. A brand that’s aiming to become a super brand in the super foods category.

Introduction to Why Not