You're supposed to lead and serve your clients—so how is one-upping your customers a good thing? Being one-up is one of the many topics Anthony Iannarino covers in his new book, "Elite Sales Strategies." It's not about creating an unfair advantage but instead leading from a position of authority and expertise in your field. Listen to this episode of Negotiations Ninja to hear us discuss Anthony's unique concept.

Outline of This Episode

• [1:38] Learn more about Anthony Iannarino
• [3:00] The concept of one-upping your Customers
• [6:53] The process of learning what you need to know
• [10:14] The truth at any price is key
• [15:42] Anthony's triangulation strategy
• [21:48] How to teach someone without offending them
• [26:45] The importance of embracing intellectual humility
• [30:07] Learn more about Anthony's Outbound Sales Conference

Resources & People Mentioned

• Outbound Sales Conference 2022

Connect with Anthony Iannarino

• Elite Sales Strategies
• The Only Sales Guide You'll Ever Need
• Connect on LinkedIn
• Follow on Twitter

Connect With Mark

• Follow Negotiations Ninja on Twitter: @NegotiationPod
• Connect with Mark on LinkedIn
• Follow Negotiations Ninja on LinkedIn
• Connect on Instagram: @NegotiationPod

Subscribe to Negotiations Ninja