If you're a Medicare agent looking for more leads (and better partnerships) — or a Property & Casualty agent trying to protect your book during a volatile market — this episode is for you.

Medicare Matt Smith sits down with Trent Sears, owner of All Services Insurance & Synergy Life and Health, to break down what happened when a successful P&C agency stopped referring Medicare out… and started building it in-house. Trent shares his journey from Walmart + law enforcement to agency owner, why the 2022–2025 P&C market forced agencies into retention mode, and how Medicare became the "extra revenue stream" that turned into something much bigger.

You'll hear how their team pushed through skepticism, built a seminar strategy, wrote hundreds of Medicare apps, and saw the ripple effect: stronger retention, more trust, and more P&C leads — all by becoming "one door with all the options."

In this episode, you'll learn:

• Why Medicare is one of the smartest diversification plays for P&C agencies right now

• How Medicare seminars can become a lead engine for home/auto and more

• What it takes to get your team to adopt Medicare

• How to think about partnerships between Medicare agents and P&C agencies

• Why "educating" beats "selling" when you want long-term clients

✅ Want the training-day schedule + upcoming cities? Visit MedicareSalesPlaybook.com and follow the team on social for updates.

📩 Questions or want the roadmap? Email: [email protected]