Marisa Vallbona, the founder and president of CIM, Inc PR and co-founder of the PR Consultants Group, discusses: Marisa Vallbona, the founder and president of CIM, Inc PR and co-founder of the PR Consultants Group, discusses: 

• Going beyond “that’s unethical” to understand the issues and better guide those you are advising
• What to do when people steal your ideas
• The challenges the lack of enforcement of PRSA’s Code of Ethics creates for the public relations industry