George Eid is the Co-Founder of XLABS, a Beirut-based agency that is at the forefront of experiential marketing in the Middle East. He talks about the playful hardware and software they create for brands and the company's expansion into Saudi Arabia and the UAE.

Why shooting virtual onions will make you want to buy gum

The Middle East is ripe for new ways of thinking and doing things. TMR is a Western perspective on the East, including conversations with open-minded thought leaders with innovative ideas. Writer and journalist Nadia Michel invites a diverse roster of friends and guests that include the most inspired CEOs, chefs, adventurers, entrepreneurs, musicians, authors, artists, and beyond.

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Why shooting virtual onions will make you want to buy gum

Why shooting virtual onions will make you want to buy gum

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