For the average consumer, a loaf of bread is just that, a loaf of bread. For the conscious consumer, its a whole different perspective. Conscious consumers want to know about the entire process from seed to shelf. Especially in the organic industry, conscious consumers choose to vote with each dollar spent to support companies that are environmentally responsible. When businesses operate sustainably, everyone benefits. Reducing energy consumption will reduce operating, manufacturing and consumption costs thus reducing greenhouse gas emissions. However, as energy prices soar along with rising atmospheric temperatures, energy efficiency cannot be ignored. Businesses must find ways to reduce energy consumption without reducing quality. This is no easy task in the current economic climate as many producers, manufacturers and retailers are already working with small margins. It's a competition that could end a business if the wrong decision is made. North America spends over $26 Billion annually on electricity for A/C and refrigeration systems alone. In the US, energy consumption of A/C and refrigeration generates 238 million tonnes of greenhouse gases. Until we are no longer dependent upon fossil fuels, the energy we never have to use is always the best alternative. Thanks to innovative technologies like Smartcool, we can economically reduce energy consumption, without reducing quality. Smartcool is a global clean technology company offering a unique line of energy efficiency solutions that reduce the electrical consumption and peak energy demand of any air conditioning, heat pump or refrigeration system (HVAC-R). In this segment of The Organic View Radio Show, June Stoyer interviews George Burnes, CEO, Smartcool Systems, Inc.