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Join Ash and Kane as they outline the reasons it’s time for you to start a podcast! From bigger audiences to monetisation, they highlight what you can get out of podcasting and content creation in 2024. They also talk about why podcasting is easier than ever for content creators and what you can leverage to make yours a success.

KEY TAKEAWAYS

• It’s the easiest it’s ever been to grow a brand across platforms, you can do all of your content and grow your brand by just creating one hour-long podcast a week.
• AI is taking out the hard work and lengthy processes that were previously associated with creating content, you can leverage these shortcuts.
• You should still spend the time you would previously on your podcast but instead, you can focus on the content side and more value-added activities.
• Competition in the podcast space is lower even though there are more listeners than ever. Sponsors are paying 4 times as much to creators now than they were in 2021 and there are fewer podcasters.
• If you decide to create a podcast you can’t just wing it and expect success. It takes dedication, time, hard work and patience.
• First impressions count and people will assume how you do your ‘free’ content, i.e your podcast is how you do everything else so it has to be your best!
• Although selling your own services is the primary objective, there are now established creator programmes on most social media platforms so you will be paid for your content directly too.

BEST MOMENTS

“It’s never been easier to grow a brand”

“Short-cuts are designed to be used, use them”

“We get pitched AI stuff all the time”

“Definitely use AI to save you some time so you can spend extra time on the other stuff”

“It’s hard to wing it and be successful now”

“People don’t judge you on the paid stuff, they judge you on the free stuff because that’s the first impression”

“You can get paid on Facebook, on YouTube, on TikTok”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]