Most brands overlook frequency. That’s a huge mistake.

In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to handle products with variable usage (like protein or pet food), and why sometimes a subscription isn’t even the best model at all.

You’ll learn:

How to choose the right frequency based on product type
When to let customers control their cadence
Why flexibility beats automation for long-term retention

This isn’t just about getting more revenue. It’s about keeping the customers you already worked hard to earn.

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