Jordan discusses why adding too many "value-adds" to your financial advisory services might actually be hurting your clients and your business.

Drawing from his experience working at a hot dog shop famous for its special sauce and simple menu, Jordan illustrates the power of a focused core value proposition. During this episode you'll learn:

• The importance of identifying what truly makes your services unique

• Why your clients need to understand that value

• How to reliably and consistently deliver that value.

Before you jump into offering additional features or services, Jordan challenges you to consider whether these value-adds support or distract from your core offering. Tune in to learn how simplifying your services can enhance client satisfaction and make your business more referable.