Technology is making it easier and easier to create and disseminate visuals, from text-to-image artificial intelligence models and sophisticated deepfakes to simple memes retweeted with hashtags. Visuals are the lingua franca of the internet, but their potential to easily spread misinformation — particularly about health topics — make them especially dangerous to the public. That’s according to an article published last year in the journal Science Communication. Marketplace’s Meghan McCarty Carino spoke to Andy King, an associate professor of communication at the University of Utah. King co-authored the commentary titled “Missing the Bigger Picture,” which discussed what makes visual misinformation unique.