What is an Inciting Incident in a Business Story? What was your narrative moment of truth?. In everybody’s careers, there was that magic moment (aka Inciting Incident) that dramatically changed their perspectives and started their business journey t...

How to find balance between quantity and quality in visual storytelling. Are you obsessed about getting more followers and likes to your stories on social?. Consider this evolution:. 1. Yesterday, consumers could only passively consume brands’ BUY NOW content. 2. A d...

How to find your TRUE narrative. Most likely if you rewind back enough your career reel, you’ll find a long ring of stories that could clue you into your TRUE narrative today. In my case, I have recently bumped into this 2002 artic...

How to use ethnographic research to tell a meaningful brand narrative. The secret sauce for creating an effective brand narrative that will move your target audience into action really depends on the level brands get to know their target customer persona. It’s those human...

How to start your business story with a bang - Part 1. Welcome to my blog series that will explore a few powerful ways you can start your business story with actionable advice you can test right away with your audience. A simple, yet a powerful storytel...

How to start your business story with a bang - Part 2. Continuing in my blog series uncovering the wide range of ways to start an effective business story, I'll start with a simple question:. How are you pitching your product to prospects?. Are you foc...

How to start your business story with a bang Part 3. Another powerful way to start your business story, especially in a live presentation, is to use props. Why?. Props can emphasize your key messages, create an emotional impact, amplify illustrative...

How to create authentic user generated stories? Yesterday, I needed to duplicate my house key. If the year was 1979 or even 1989, I would most likely check the yellow pages book. But since we’re in 2019, I googled “key duplication” and immediatel...

How to make your audience visualize your story. Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Story...

Why do we love stories? . People love to tell stories but have you ever wondered why?

From the time cavemen sat around campfires and told stories about a cha...