7 Proven Tactics to use Visual Stories to improve your SEO. In a world driven by data, the art of the visual story is often lost on today’s marketers. What they might fail to realize is that visual stories – whether they be in the form of video, slide shows, in...

What is visual storytelling? And why marketers should care. I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s im...

What is visual storytelling? And why marketers should care. I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s im...

What makes a good story? I have recently done an interview with Alex Pop with the South Florida Business Review about what makes a good story, the state of content/digital industry and other vital questions that occupy markete...

6 audio storytelling trends to watch for. Do you have an audio storytelling strategy? Or better yet, is your content strategy optimized for audio?. I know you what you might be thinking now, why audio? Isn’t the VISUAL Storytelling Institute...

What baking got to do with visual storytelling? While the rest of the world is freezing with sub-zero temperatures these days, here in Miami we continue to enjoy a "postcard weather.". So to relate to Winter vibes somehow, last weekend I figured I...

How to transform stories using emerging visual media? Stories have always served as robust communication tools from ancient times to this day. What’s interesting, is that the story structure remains constant, but what changes are the medium through which ...

The Future of Visual Storytelling. A few months ago, I participated in Visme’s Ask Me Anything blog series. Samantha Lile did an excellent job capturing my thoughts about the future of visual storytelling, and other timely questions tha...

How to transform your story into your BUYER'S STORY. It’s a fact not a whole lot of people are aware of. But half of all new business ventures fail in their first 5 years, according to the Bureau of Labor Statistics. According to CBInsights the top...

Why Your buyer's Information Needs are So Critical? When you think about how to create an effective visual storytelling strategy, it’s always critical to understand your target buyer’s information needs at each stage of the buyer’s journey. Why?. Y...