What is StorySelling? In a syndicated MasterChef episode - the competitive cooking reality TV show - an inquisitive judge asked an antsy contestant: "So, what have you prepared for us?" Contestant: "This is a very special...

What's the difference between a story and a narrative? Do you know what is the difference between a Story and a Narrative?. In my client workshops and online, I see people use them interchangeably, which is incorrect. So, let's unpack this with the right definitions.

How to Maximize Your Story Engagement? Is “Right Message, Right Person, Right Time” the Wrong Message to visual storytellers?. We all lived by this mantra for so long. Now its time to update its relevancy to visual storytelling today.

Why Backstage Stories Make Your Message Work Harder? I was driving my car last Friday evening on my way for an art opening in Coral Gables Museum. With the music blazing, my spirits high I noticed a warning light on my car dashboard. Initially, I couldn’t tell what that exclamation mark wrapped around a semi-circle meant. You see, my Volkswagen Tiguan has a whole emoji language of its own.

Why Backstage Stories Make Your Message Work Harder? I was driving my car last Friday evening on my way for an art opening in Coral Gables Museum. With the music blazing, my spirits high I noticed a warning light on my car dashboard. Initially, I couldn’t tell what that exclamation mark wrapped around a semi-circle meant. You see, my Volkswagen Tiguan has a whole emoji language of its own.

Why Storytelling is Essential to Effective Marketing? I have been thinking a lot lately about the true meaning of storytelling as a vehicle to drive influence. “Storytelling” yields 188M search results on Google, whereas its nearest keen “Visual Storytelling” – close to 90M results. This tells you that the field is still young with lots of incredible potential for growth, in particular in the context of marketing. Stories are great instruments to convey information and influence. To realize their impact, just reflect on your recent get together with your close friends or members of your extended family.

Why Storytelling is Essential to Effective Marketing? I have been thinking a lot lately about the true meaning of storytelling as a vehicle to drive influence. “Storytelling” yields 188M search results on Google, whereas its nearest keen “Visual Storytelling” – close to 90M results. This tells you that the field is still young with lots of incredible potential for growth, in particular in the context of marketing. Stories are great instruments to convey information and influence. To realize their impact, just reflect on your recent get together with your close friends or members of your extended family.

How to transform a true story into an urban movement? It’s 8 AM in September, you are enjoying your coffee with your partner and your dogs outside your usual spot at La Provence on Flagler near the busy corner of NE 3rd Avenue in Downtown Miami. The street is packed with people on their way to work. All of sudden, a clearly mentally disturbed homeless man is starting to yell curses at everyone who passed him. What will you do?. Ignore the man as you see a ton of them every day or since you have a good heart and also like to improve the neighborhood vibes, try to see how you could help?

How to transform a true story into an urban movement? It’s 8 AM in September, you are enjoying your coffee with your partner and your dogs outside your usual spot at La Provence on Flagler near the busy corner of NE 3rd Avenue in Downtown Miami. The street is packed with people on their way to work. All of sudden, a clearly mentally disturbed homeless man is starting to yell curses at everyone who passed him. What will you do?. Ignore the man as you see a ton of them every day or since you have a good heart and also like to improve the neighborhood vibes, try to see how you could help?

What is Customer Empathy? How much do you REALLY know your ideal customer?. You may be just starting your business and making the first steps in formalizing your target customer persona, or you have a thriving business and you can easily picture your ideal customer.