Although health misinformation gained global attention during the pandemic, it was prevalent in society well before COVID-19. On this episode of the Business Group on Health podcast, we speak with Sara Gorman, author of Denying to the Grave: Why We Ignore the Facts That Will Save Us, about her research on why we’re subject to believing health misinformation. She shares insights about the psychology of our beliefs, health misinformation’s devastating consequences and ideas on how we can overcome it in the future.

Guest: Sara Gorman, PhD, CEO and co-founder of Critica and author of Denying to the Grave: Why We Ignore the Facts That Will Save Us