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We all know the phrase “When your hooked, your hooked”.

Especially when it comes to Action Sports.

There aren’t many of you out there that would rather work than get out and ride!

So it’s no surprise that many enthusiasts turn athletes after just one race. That phrase fits their lifestyle to a T! And the best part, they want to share that feeling with everyone else! That is why we love this industry so much. It’s way more than just riding, it’s the freedom, the laughs, the tears (mostly because of a fail) and ultimately enjoying the sport with others. At the end of a ride, when it's time to return home, we are already planning our next adventure.

It took one race to hook today’s guest. Riley Sprunger is a long time snowmobile rider and enthusiast turned professional athlete fairly quickly after his first race. With the opportunity in his area to attend the Rocky Mountain States Hill Climb Association events he has excelled extremely quickly in that series. So much so he had the opportunity to land with a few relationships that have backed him up each year with no end in sight. Riley is an excellent example of what it takes to take full advantage of a sport he loves. Are you?

If you haven’t already joined the fasting growing Action Sports club, then click this link and request your invite to join the club. ascarmy.com/podcast You will probably be surprised to find a friend or two already in there… So join them and learn how you can land sponsorships and spend more time riding!

Enjoy!

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There are many career choices inside action sports.

Some are conventional like sales, parts, apparel, or repair.

There are a few that are less common but sometimes overlooked, and hard to come by

Let’s be honest. If you want to find a job inside the action sports industry, it’s not that difficult to find one. It might require you to move to a new area or city at times, however you local shops seem to always need some help one way or another. However, there are a few careers that are not thought of very often, and if you try to pursue one, typically its a networking style of landing those types of jobs. Today we had an opportunity to sit down with one of those types of people.

Jan (pronounced Y-ANN) Welkerling is a professional snowmobile guide out of Golden British Columbia. For some reason or another, Golden seems to be an awesome place for most action sports. For Jan, it’s the ultimate place that satisfies his passion for the industry. From snowboarding to snowmobiling and all of the sports during the summer, Jan is super active enjoying every single day. So what does Jan do? In the winter he is guiding for a snowmobile company, and in the summer he works at an entertainment park. Both fuel his passion for having a good time with friends and clients every single day.

If you haven’t already joined the fasting growing Action Sports club, then click this link and request your invite to join the club. ascarmy.com/podcast You will probably be surprised to find a friend or two already in there… So join them and learn how you can land sponsorships and spend more time riding!

Enjoy!

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We all have those dreams of riding every single day.

We sit at work, look out the window and think “Wow. Today would be amazing to go riding."

Then we go back to work and push it out of our minds…

And that is where most people stop pursuing their dreams! If you don’t push for riding 60 days a year but you dream about doing it, then you are smothering your chances of actually doing it. Who told you to dream small? When did you begin telling yourself you aren’t a dreamer? Why did you begin listening to your negative thoughts or better yet “Reality” (HUGE AIR QUOTES HERE PEOPLE). You have the potential to ride 60, 70, 80, or 100 days out of the year if you want to! The only person holding you back is… Yup you guessed it (or maybe not and blamed the weatherman) is YOU!

Today is a treat. Dropping important matters in his life to sit down and record a podcast was nothing but special and we are deeply grateful. Aaron Bernasconi (don’t ask how I pronounced it) looked out that window and decided to do something more with his life than just dream about riding. HE WENT OUT RIDING! More days than most too in the beginning. From the rental fleet to the hard-to-get-because-of-covid fleet on his show room floor, Aaron is surrounded by the things he loves and he breaks down his thoughts when it came to working inside the industry. Aaron is a normal guy with normal problems, however, he stopped being normal when he decided to push himself to the next level. Are you ready to do the same?

If you haven’t already joined the fasting growing Action Sports club, then click this link and request your invite to join the club. ascarmy.com/podcast You will probably be surprised to find a friend or two already in there… So join them and learn how you can land sponsorships and spend more time riding!

Enjoy!

https://social.theactionsportsclub.com/facebook/aaronbernasconi

https://social.theactionsportsclub.com/instagram/aaronbernasconi

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How often do you set yourself up for success in Action Sports?

Are you one of those that has natural talent?

Or do you have to fight for every inch of progress?

We live in such a diverse world that some people have a natural talent that they are born with. It seems unfair especially to those that have to work so hard just to progress one inch in their life. But at the end of the day, if you are progressing, it doesn’t matter if it’s from natural talent or from pushing yourself to your limits, progress is progress. So it doesn’t make sense to compare yourself with others, because everyone has a starting place and an ending. Focus on yourself and the goals you have set.

So today we are stoked to record with Sebastien Racine. He is on the MX Factory Pro KTM Redbull team in Canada. At this recording, Sebastien is 16 years old and is making his dreams come true, way earlier than he ever imagined. The neat thing about Sebastien is he was born with natural riding talent. Though he still falls off his bike and breaks bones, he doesn’t let that stop him from pushing himself to the limits. In this episode we caught him right before the season’s 1st race and had the opportunity to chat about what he’s done to prep for the season and how he plans on seeing it go.

Take notes on this one.

Enjoy!

https://social.theactionsportsclub.com/instagram/sebastienracine

https://social.theactionsportsclub.com/facebook/sebastienracine

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Is competition the only way you can land sponsorships?

Or are sponsorships based solely on your talent?

What other way can you land sponsorships and spend more time riding?

When we sit in the comfort of our home and scroll through our social media, we may think “must be nice” when we see someone riding a new bike, traveling the world, or getting the “hook up” from a company. But what if seeing and thinking isn’t the reality of what is actually happening? We all too often judge a situation or individual way before we dig a little deeper to understand what that person went through to actually obtain that lifestyle. So why complain about what they are currently doing when you can learn more about how they did it and do it for yourself?

We are pumped to share this podcast with you today. Sam King has been making a big splash in the industry. He is constantly striving to take his relationships with companies to the next level. From shows to exciting tricks on his bikes, Sam isn’t afraid to stand out and be different in the industry. And to be quite honest, it has been paying off for him. Sam agrees that his success did not come overnight but rather an accumulation of years of hard work and dedication to his skills. Sam is a fantastic example of where any enthusiast or athlete can create their own personal lifestyle within action sports.

Enjoy!

https://social.theactionsportsclub.com/instagram/samking

https://social.theactionsportsclub.com/facebook/samking

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How do you operate your social media account?

Are you enjoying what you are posting and sharing with the world?

Or do you consume more than you create?

When it comes to a life on social media there are a few “types” of people. 1. You might absolutely love posting all about your lifestyle and blast it to the world to see. 2. Social media is not about posting and sharing your life, but more about consuming others content and viewing the world through your personal device. 3. You want to share you social media but don’t want to post content that will portray you as “fake” or “post because you have to” and so you consume more than you post and critic those that do post more than you. 4. Why even bother with social media? 5. You consume just as much as you post. Be honest with yourself, which type are you?

Sarah Bulford was a dreamer as a kid and quickly learned that when she was old enough, she could move out of comfort of her home with her family and do something extraordinary. The best part about her journey is that she saw an opportunity to document everything she was doing and share it with the world. Because she took action and pursued an idea she has landed opportunities with GoPro, Redbull, Leatt, DPSskis, and Mountain Life Media. Through hard work, consistency, passion, and making mistakes along the way, Sarah is living a lifestyle most dream about. So what’s stopping you from doing the same?

Take notes!

Enjoy

https://social.theactionsportsclub.com/instagram/sarahbulford

https://social.theactionsportsclub.com/facebook/sarahbulford

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How long do you stick with a sponsor?

Should you sponsor hop to the best deal possible?

Or should you stick with the company you believe in?

It’s a sticky situation when it comes to changing brands. It can be a challenge and a blessing depending on how you look at it. But at the end of the day, you need to ask yourself “Does this company fit with what I am wanting to accomplish inside my career”. That is a tough answer to swallow but for the right reasons, you might find that changing companies isn’t as bad as you originally thought. However, one of the worst things you can do is sponsor hop… Just keep that in mind.

Our guest Riley Suhan is a fantastic role model when it comes to working with companies you believe in. Even if you don’t land the very best deal with that company, you can still show them that you strongly believe in their products that will pay dividends in the long run. Riley comes from a background of down hill mountain bike racing and when he transitioned to more full time snowmobile riding, he was stoked to network with some idols of his. His hard work for so many years has paid off multiple times over, and he is stoked to share his story with us on this podcast.

Take notes!

Enjoy.

https://social.theactionsportsclub.com/instagram/rileysuhan

https://social.theactionsportsclub.com/facebook/rileysuhan

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What has been your dream lifestyle?

Are you currently living that lifestyle?

What would you do to make that dream a reality?

In today's world, you are capable of making most of your dreams a reality. Though it may take a little creative thinking to make it reality. But once you get the bug and start to touch that dream, it's just figuring out what that next step looks like to make it a reality. However, if you are one to always play it safe and never push yourself to reach your dreams, then you will likely miss out on the best life you thought possible.

Mat Cox has devoted his time and energy to live his dreams, and he is still not done! From traveling the world racing, to becoming a world champion, Mat has done more than 99% of riders dream of doing, all by the age of 36! However he will be the first to tell you, age isn’t a factor and you can live your dream lifestyle no matter what your age is. We were stoked to learn more from Mat what it takes to make a lifestyle working with companies and pursuing your dreams.

Take notes!

Enjoy.

https://www.instagram.com/matcox/

https://www.facebook.com/coxymc

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Do you have the endurance to race for hours on end or even multiple days in a row?

How about when the temperatures are well below freezing?

Would you give up on your dream if somebody told you NOW?

We all believe that we are unbreakable. But the reality is, there is a tipping point for each one of us and those points vary from person to person. So when you are told no multiple times over but you never give up, what does that say about you? To us at The Action Sports Club, it means you have what it takes to make your dreams become your reality, and so does today’s guest.

David Wagner was gracious to talk to us all the way from Alaska. It was a great time learning more about his trials that he faced when he began his journey racing Iron Dog. But those trials did not stop him. In Fact it fueled him to push harder and go further. David is a beacon when it comes to putting aside your desires so you can pursue the dream. That is probably one of the hardest things to accomplish in this life, delaying your gratification, but David has the magic solution that helped him get where he is today.

This is a fun one.

Enjoy!

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What’s the difference between sponsorship and marketing?

Should we be asking, “What are sponsorships?”

Maybe we should know “What is marketing”.

At the end of the day what is the difference between the two? You may not like our answer to this question. As kids we dreamed of being sponsored by big companies and riding the rest of our lives as sponsored athletes. As adults we believe that sponsorships are only for the top athletes. Maybe our guest today can answer the question “What’s the difference between sponsorship and marketing?”

Kyle Smaine is the first Professional Skier that graced us with his presence to date. Sort of out of the norm but in reality he fits perfectly in with all of our other guests. He has crushed it in ski competitions and has pushed himself to raise the bar while taking home some bling from the events. I was blown away with what Kyle had to bring to the table when it comes to landing sponsors and building the best relationships inside action sports.

This is a podcast that needs to be put on repeat.

Enjoy!