Welcome Industries earned acclaim for its Visual Measuring Cups, which take the guesswork out of cooking and baking — a half a cup looks like half a cup! Now the company is preparing to release its Visual Measuring Spoons, which brings the creative concept to tablespoons and teaspoons.

Welcome Industries founder and industrial designer Pam Daniels joins host Scott Paul to talk about the journey of bringing Visual Measure Cups to market, including why the company decided to manufacture its products in Chicago. You can order Visual Measuring Cups and Spoons here: https://welcomeindustries.com/shop

Photo courtesy of Welcome Industries